Instagram is one of the biggest social media platforms in the world. More than 1.4 billion people globally and over 230 million people in India use Instagram. They share photos, reels, and videos to increase the number of followers or business networks on the platform.
Whether you want to be a social media influencer or utilize Instagram for business purposes, Instagram videos will help to achieve your goal.
However, the challenge is to make them more engaging to garner maximum reach, views, share, and interaction.
Seven Tips to Achieve Maximum Engagement for Instagram Videos
Consistent Video Posting
Make a calendar for scheduled video posts and maintain that without fail. A consistent account engages the audience more than an account without any schedule.
Posting regular content keeps your target audience hooked. Always promote fresh content and give the audience something valuable. Fresh, consistent, value-added videos attract new viewers, retain existing audiences, and encourage likes, shares, and interaction.
The timing of posts is also crucial. For example, if your target audience is students, post videos after school hours. Consider timing before posting.
Relevant and Value-Driven Content
Make entertaining and informative content for IG videos. Utilize Instagram Video Editor for beautiful and creative Instagram Templates to create engaging content. Use infographics, visible breakdown of processes, textures, color combinations, and other features for the best outcome.
Provide short and catchy taglines and thumbnails.
Instagram hosts broadly two categories of users:
- People looking for entertaining videos during their free time
- People looking for product tutorials, products, and commercial requirements
For the last couple of years, Instagram has become a favorite platform for brands. Therefore, it is essential to consider a commercial angle for making an Instagram video.
Identify your target audience, give some time to devise effective content, and start making an IG video. Target-specific videos with value-driven content will provide maximum engagement.
People scroll Instagram and other social media while at work, in transit, etc. They cannot watch videos with a sound all the time.
Recently, Forbes published a study conducted by Publicis Media and Verizon Media about video viewing trends, audio, and captions. The report said, “Out of the sample surveyed, 69 percent of people saw videos without audio, and 25 percent watched without sound in private places.
Over 80 percent of people want captions for the entire video, and 50 percent consider subtitles important.”
Video transcription will help them to access video without disturbing others in transit and the office.
Communication and Prompt Response
Instagram is essentially an experience-sharing platform. People here like to chat and interact. Use the inherent nature of Instagram and communicate with your target audience.
Observe responses on your video/s and respond to each comment. The tone and words should be friendly. Engage with people and build your first line of loyal customers or viewers.
These people will bring new audiences and customers.
Once you make the first line of loyal audience, build your brand from there. Use the platform to announce new offers, polls, your upcoming adventure, shows, etc., according to the target audience.
Build up for the big day through teaser videos, quizzes, and trivia. These initiatives make your account attractive to the audience. They share your videos among their network. Therefore, your videos get new viewers, higher engagement, shares, and watch time.
Instagram videos and related texts & image posts in your feed provide higher engagement. For example, you can announce your upcoming video through an image post. It increases curiosity among viewers and promotes your account.
Do not provide all the information in one video. For example, suppose you are making a video about your tour to Uttarakhand.
Make separate videos for the preparation for the tour, travel and stay, day 1, day 2, local sightseeing, etc. Post them one by one with some open threads at the end of each video.
This will encourage viewers to wait for the next video and improve engagement.
After every video, ask for comments and feedback in the chat box. Interact with viewers and give them some valuable information.
You can explore the web for quality Instagram Video Editors for a library of Instagram Templates, themes, colors, texts, etc.
Humor and Memes
Millions of memes are made and shared on social media channels daily. There are memes for almost every incident and event globally. Netizens love to react to memes.
Why not use them for maximum engagement on the IG video?
Start the video with humorous punchlines, memes, and jokes. Set a light tone and build the video on that. Memes are also one of the highest shared content. So, if people like your video, they will forward it to their friends and family. They will comment and interact with your account.
However, use humor and memes responsibly. It should not harm sentiments, degrade based on demographics, or incite hatred. Keep it simple and entertaining.
Top Trends on Instagram in 2022
- Collaboration with micro-influencers at the regional level
- Browsing and shopping directly from Instagram
- Cohesive page design for accounts on Instagram
- Infographics for short and effective content
- Real-life pictures in place of filtered images
- Live streams with guests
- Instagram videos and in-built AR effects for engaging storytelling
- More stickers and gamification of stories for higher customer/audience engagement
Instagram is a powerful social media platform. Refer to the above tips and top trends to create engaging videos for your account. Build your personal and business brand with these methods.
You can also collaborate with social media influencers for further engagement.