What is Artificial Intelligence in the Area of Gambling?
Alma Bax 
New technologies are constantly developing, and they help the world move forward. One of the latest innovations integrated into many areas of life is artificial intelligence (or “AI”). It changes many processes, making life safer and easier. AI has an influence on transportation, manufacturing, medicine, and many other areas of life. The industry of entertainment didn’t become an exception. Certain aspects of AI are applied for the development of advanced video games and in the general area of Internet gambling. In this article, we’ll observe the issue of artificial intelligence in the iGaming industry.
The Creation and Evolution of Internet Casinos
At the initial stage of Internet casino development, such venues and products they provided were primitive and limited in terms of gameplay, graphics, design, and applied technologies. Yet, such games started to attract many people, especially if we take into account that many countries banned land-based venues. With the development of IT, many Internet casinos have evolved. While the first websites were created with the help of outdated Flash technology, the next step was the usage of Java Scripts. Thanks to them, more advanced games started to appear, which provided higher quality and a smoother gaming experience.
The next step was the integration of HTML5, which allowed the development of multi-platform products. Thanks to them, punters can now play slots for real money on any device, including PCs, smartphones, and tablets. The only thing you need is a good Internet connection. Today, we can observe further evolution of the iGaming industry in general thanks to artificial intelligence. Even though AI is still in the first stage of development (AI is weak), it already has a significant and positive influence on both software providers and casino operators.
The Impact of AI on the Gambling Industry
The gambling experience is now becoming as enjoyable as ever before, thanks to the integration of artificial intelligence into various aspects of the industry. Let’s consider the main ones:
| Aspect | The influence of AI |
| Protection measures and security of customers | Safety is possibly the most important aspect for punters who play for real cash. There’re special AI programs, which are able to create a secure environment for both PC and mobile users. Well-known SSL encryption is one of the aspects used to protect punters’ information and finances. As a result, gamblers are secured from fraudsters and hackers. |
| Cheating reduction | Special AI programs allow easily detect cheaters. They are able to record the behavioral patterns of punters and then define whether they are cheating while playing certain table/live dealer games (those, which aren’t based on RNG). As a result, the cases can be investigated and the accounts of such users blocked. |
| Problem gamblers identification | It’s literally impossible to control every single user because every casino has thousands or millions of them. As the statistics show, over 350 million punters in the world suffer from compulsive gambling. AI has machine learning algorithms, which are very useful to fight such a problem. Whose algorithms collect the required data and define an addiction. While the majority of reputable Internet casinos already have options to prevent problem gambling (such as limits for replenishment, self-exclusion programs, and special assessment tests), more advanced technologies will allow reducing the risks of addiction in people who are not aware of their problem. |
| Customized experience | Every gambler has preferences. And everyone wants to have a more personalized interface and offers. With AI, it becomes possible. It has algorithms, which are able to collect data concerning punters’ preferences (often played games and frequently visited sites). On the basis of such information, AI helps create projections. And then, casino operators can easily offer more interesting games and options for each customer. As a result, the gambling experience can become more personalized. Besides, based on such data, casinos can offer more exciting and attractive bounties to gamblers. |
| Advances user assistance | To have a truly positive experience at an Internet casino, a punter should be able to enjoy sustainable and comfortable support. The service should be easily accessible and the responses should be fast enough. Every reputable gaming facility can offer AI-based chatbots. They immediately answer users or automatically offer them help. Well-programmed bots can offer an expanded support system with the answers to the most frequent questions. Such opportunities not only make the gambling experience more comfortable. They additionally reduce operating costs for casinos because there’s no need to give extra work to real agents. |
The Key Benefits of AI
According to the SlotsUp professional Max Bet, artificial intelligence has many advantages for the main industries. Speaking about the gambling area, it provides the following benefits:
- The provision of next-level services with the advanced quality
- An opportunity to meet the requirements of today’s online punters
- The provision of more personalized services and options for gamblers based on their interests
- A higher level of satisfaction among punters
- More efficient solutions to benefit punters based on AI predictions.
When an Internet casino is starting to evolve, the integration of artificial intelligence technologies should be a part of the development strategy. It might be integrated into support, marketing, and other aspects. The only thing is that the selected aspect should definitely benefit your customers. The right application of artificial intelligence will guarantee positive casino and online slot overviews.
Conclusion
Artificial intelligence technologies are still developing. Today, machines are able to do various tasks only partially and can’t replace people to the full extent. However, even minimal application of AI for the iGaming industry and other industries has a significant influence. More reputable Internet gaming facilities today are trying to integrate AI in order to attract more online gamblers and make their experience more exciting, pleasant, and comfortable. And we can hope for the future development of IT in this area and more advancements.
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